Shoji Morimoto, once dismissed from his publishing job in Tokyo for being “useless,” transformed that critique into a unique business: renting himself out to “do nothing.” Since 2018, he has offered silent companionship—eating, drinking, or simply being present—for about 10,000 yen per booking. By 2022, he had completed around 4,000 assignments, earning up to $80,000 annually, with some clients hiring him hundreds of times. His service provides relief from Japan’s intense social obligations, allowing people to avoid awkwardness or expectations. Morimoto’s memoir Rental Person Who Does Nothing highlights how his role addresses loneliness and social pressure in modern Japan.
Read more: Historic Bytes - In 2018, Shoji Morimoto was fired from his job at... | Facebook